SEO Master Class Training

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₨ 13,000 ₨ 6,500

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Program Description

This workshop covers the essential SEO techniques necessary for a website to rank well on Google. A successful SEO strategy is one of the primary ways in which business websites can attract new customers.

Now you can learn to do SEO for multiple websites. Learn the ‘Real’ techniques in SEO that sends your site to the top. Learn from the Leading SEO Service Provider that offers Guaranteed Top 5 Ranking SEO Service. Learn the secrets of how we achieve more than 1,000 keywords on Google and also helping our clients achieve more than 800 keywords Ranked No.1 on Google, Bing and Yahoo.

Program Objectives

By the end of the program the participants would be able to:

  • Learn about the core SEO techniques for websites.
  • Keyword research.
  • Writing optimized content.
  • Getting web pages indexed by search engines and tracking the outcomes.
  • Discover new online tools and resources to implement successful campaigns.
  • Learn about ‘link popularity’ and how to develop an effective link building strategy.

Program Audience

  • Students who want to build their career in SEO
  • Freelancers who want to work on SEO projects, independently.
  • Working professionals who want to make their career in SEO
  • SEO, Social Media or Digital Marketing professionals who want to learn advanced & technical SEO.
  • Small business owners who want to implement SEO strategies on their websites.
  • Companies or individuals who hire SEO freelancers or SEO service companies to manage their website’s SEO.

Pre-Requisite(s) to Attend Program

Basic knowledge of computing & Internet Skills

Training Methodology

  • Multimedia Presentation
  • Theory combined with Practical

Program Outlines

Introduction to SEO

  • Evolution & Growth of Search Engines
  • How Google Work’s – Basics of SEO
  • Types Of SEO
  • Internet and Search Engine Basics
  • Internet Marketing
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Importance of Search Engines
  • SEO is an Art or Science
  • How the search engine works?
  • Understanding the SERP
  • Using Search Operators
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Google Algorithm Updates
  • Page Rank Technology
  • Google Web Masters Tools

On-Page Best Practice

  • Basics of Website Designing / Development
  • Essentials of good website designing
  • HTML Basics for SEO
  • Usability and User Experience in Website
  • Onsite Optimization Basics
  • Importance of Domain Names and Value
  • Domain Selection
  • Website Structure and Navigation Menu Optimization
  • Coding Best Practices v Filename Optimization
  • Title Tag Optimization
  • Keywords
  • Keyword Density Analysis
  • Keywords Research in Various Search Engines
  • Meta Tags v Meta Tags Optimization
  • SEO Content Writing
  • Optimizing SEO content
  • Page Speed Optimization Tool
  • Anchor Links Optimization
  • Internal Link Strategy
  • Creating an HTML and XML sitemaps
  • URL Rewriting Techniques (301, 302)
  • Canonical / 404 Implementation
  • Google SEO Guidelines
  • Google Page Rank
  • Google Sandbox effect
  • Website Architecture
  • Hosting Selection
  • How the Search Engine works
  • Description
  • Creating Robots file
  • Creating sitemaps
  • Image tag optimization
  • Image Importance
  • Anchor Text
  • URL renaming/re-writing
  • Google webmaster tools

Keyword Research & Competition Analysis

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Mapping keywords to website pages
  • Preparing a Keyword List for Project
  • Localized Keywords Research

WordPress Website Development

  • Setup and Configure WordPress
  • Administering WordPress, Theme and Plugin Updates
  • Creating and Administering Posts
  • Creating and Administering Pages
  • Creating and Administering Menus
  • Configuring Website Settings
  • Media Library
  • Themes and Plugins
  • Administering User Accounts
  • Comments and Discussions

SEO friendly Design & architecture

  • Thinking before designing a website (goals, strategies & measurement models)
  • Mobile responsive / adaptive design
  • Importance of HTTPs
  • Site schema (rich snippets) & architecture

Technical Website Optimization

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
  • Broken links
  • Canonicalization
  • 301 redirects
  • Custom 404 Error pages

Off Page Optimization

  • Introduction to Offsite Optimization
  • Local marketing of websites depending on locations
  • Promoting Subsequent pages of the website
  • Black Hat / White Hat / Grey Hat SEO
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Blog Submission
  • Free Classifieds
  • Press Releases
  • Video optimization
  • Link Building
  • How to promote home page 6
  • Local Business Listing (Local SEO)
  • Using Blogs for SEO
  • Blog Commenting
  • Press Release Submission
  • Article Submissions
  • Video Submissions
  • Social Media Optimization Techniques (Basics)
  • RSS Feeds Submissions
  • Tracking the Links and Page Rank
  • Question and Answers

Social, Local, Mobile SEO Strategies

  • Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
  • Online Reputation Management & Influencer outreach
  • Local SEO (Schema for addresses, local keywords, local websites)
  • Mobile SEO best practices

SEO Site Audit

  • On-page & Off-page audit strategy
  • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
  • Audit Report

SEO Tracking

  • Tracking ranks (Webcam)
  • Google Analytics Custom Reports
  • Creating your custom dashboard

Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 24 Hours
  • Skill level All levels
  • Language English
  • Students 12
  • Assessments Yes

You have 4 weeks remaining for the course

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Bushra Mubeen

Certified SEO Expert, YouTube Trainer & Video Editor

Miss Bushra is an Engineer and has taught in Engineering University for 5 years. She is a Certified SEO Expert, Video Editor, YouTube Trainer and Freelancer. She has 4+ years of experience in the world’s leading markets including the USA, UK, and Canada. She has worked with international clients and local organizations as their SEO Consultant and helped them to get their websites to the first page of Google in a short period of time. Moreover, she has also completed more than 100 projects for international clients in video making and editing.
₨ 13,000 ₨ 6,500

Register Now

Hurry up! Register Now for a limited number of seats.


Start Date

Jul 16 2019 - Aug 08 2019

Timings

3 days per week
6:00 pm - 8:00 pm

Location

Lahore
CoE-IT, Old Airport Building, Abid Majeed Road, Lahore Cantt.